INTERNAL WORKING PLAN · v6

AI Advisory Battle Plan

Kerry + Carson Omni Advertising June 2026 Internal working plan
Mission

Help Omni adopt AI the practical way: find each department's real bottleneck, then build a reusable workflow that fixes it. We are not here to sell AI tricks or push every tool on every person. Discovery first, then build.

The Diagnostic

One rule sorts every department

Don't start with the tool. Start by listening for the tell — the phrase a team says without thinking. Each tell points to one of three buckets. Click a card to see the tell and the response.

Parked lane · AI influencer / avatar product

A creative-team revenue experiment — not Kerry + Carson's focus this round.

Parked
Mini-tool

Tell Sorter

Click a phrase a department might say. We'll route it to the right bucket.

Routed to

The Approach

Crawl, Walk, Run

Five steps, paced deliberately. Win small and visibly before we scale, and only graduate to harder builds once the easy wins are banked.

1
Crawl

Interview every department at the July kickoff and classify each bottleneck with the rule above.

2
Crawl

Handpick ONE department to start, deliberately, after discovery. Not 13 at once.

3
Walk

Build that department a skill set and teach the workflow. Bank a fast, visible win.

4
Walk

Replicate the same approach to the next department.

5
Run

Graduate to agents + second brains only after skills are proven and data approvals are sorted.

Why skills first

Fast, safe, need no client-data approval, and they produce a repeatable template to copy to the next team. Agents are higher value but more technical and gated — so they come after momentum.

First Department

How we handpick the first department

Five scoring criteria. The first pick has to be a sure thing — the win that earns us the right to do the rest.

Repeatable output (clear skill fit).

No client-data approval needed to start (avoids the IT / data gate).

A willing department head.

Visible value leadership can see.

Low lift against our day jobs.

Lead toward a clean skills department; keep Account Services as the flagship agent pilot for when data approval clears.

Scope Guardrails

The lines we hold

Three rules that keep the plan realistic, safe, and aligned with leadership's own ask.

One department at a time. This is Ken's own ask: baby steps, one win at a time.

Both have full-time jobs; the plan must fit around them.

Protect client data, brand quality, and compliance — including Honda's no-recording rule.

Next Action

What we need from Gail

Really just Gail's green light to proceed — three quick confirmations and we move.

Pre-kickoff checklist 0 / 3 cleared